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We are the Student Marketing Association (SMA), a colligate chapter of the nationally recognized American Marketing Association (AMA). SMA encompasses a group of passionate and driven Western Washington University (WWU) College of Business and Economic (CBE) students who seek to help mentor and motivate fellow students as they progress through their education.
Founded in 2010, SMA continuously strives for success by understanding the needs of their target audience, WWU CBE students, and providing value impacted solutions for them. The SMA Officer team does this through weekly, quarterly and annual events encompassing: business professional speakers, trending marketing tools in the form of workshops, networking events, case competitions, agency and small business tours, internship and job preparedness best practices and much more! We strive to not only provide beneficial knowledge to enhance our member’s marketing toolbox, but to also bring opportunities to get their hands dirty and put their marketing tools to use.
Being a member of the SMA is not just about being a member of a club, it’s about being part of a family, a marketing family, that many can connect with on a more personal level, learn from, and develop professional connections with for the rest of their post graduate careers.
2016 ~ 2017 SMA Officers Top left to right: Haley Douglas (President), Jenna Harvey (VP of Event Operations), Quyen Tran (VP of Finance), Lynn Ong (Event Operations Collaborator), Seanna Collins (VP of Promotions), McKenzie Conte (Event Operations Collaborator), Marissa Lemon (Vice President), Bottom left to right: Gollo Moreno (VP of Digital Marketing), Kyle McCaul (Membership Collaborator), Hayden Cody-Jensen (VP of Membership).
2017 ~ 2018 SMA Officers Top left to right: Gloria Evstatieva (Co-VP of Promotions), Chloe Callahan (Co-VP of Event Operations), Micah Rubart (Vice President), Lizzie Rice (VP of Digital Marketing), Hayden Cody-Jensen (President), Jaclyn Barhoum (Co-VP of Event Operations), Lance Phetkanya (VP of Membership). Not pictured: Karen Liang and Adri Kozuch(Co-VP of Finance)
The Student Marketing Association’s overarching goal is to teach its members how to apply marketing methods onto themselves and utilize these methods to land their dream jobs. Many don’t realize that the way they speak, what they wear, and everything they do is marketing themselves as their own unique brand.
Through the hard work and dedication of our SMA Officers, members and faculty advisor, who invest their time and energy throughout the entire year, we are able to achieve SMA’s high expectations for success and many progressive goals and visions.
Help us help others by donating to our efforts and allowing us to strive for greatness! With these funds we will be able to have access to more guest speakers, create more awareness on and off campus, as well as fund field trips to agencies/companies in the Pacific Northwest, case competitions and conferences throughout the nation.
Our success as an academic club can allow for our officers and members to not only learn more about the marketing profession and help them reach their goals but will assist in their development as professionals and future leaders of the world.
(Above: Haley Douglas attending Spring Info Fair)
(Above: Thomas Furness "Grandfather of Virtual Reality" Speaker Event)
(XMC ComScore Case Competition: Judges)
(XMC ComScore Case Competition: Networking Hour- they didn't know it yet at the time, but these three ladies in front, Kyla, Abby and Gloria would win the entire Case Competition)
(Seattle Agency Tours Event to comScore, Hornall Anderson and Mediavest | Spark)
(Seattle Agency Tours Event Good looking group of Marketing Gurus!)
Donations at the Asteroid level helps cover the costs of any traditional print media promotional marketing materials needed for our weekly events such as fliers, the cost of 1 poster, brochures, buttons, business cards, our monthly Canva design software subscription fee and Hootsuite Social Media management software monthly subscription fee.
Donations at the Cosmic Comet level helps cover the cost of our SMA SWAG. This includes one T-shirt, half a box of small stickers, 3 graduation cords, or any additional gift awarded to our devoted student members.
Donations at the Nebula level will help cover the costs for one weekly SMA Speaker or Workshop event. This includes costs for dinner for our members, additional refreshments, plates/napkins/utensils, gifts for speakers, and equipment rental fees. Additionally, this donation could offer scholarship money for one student who wishes to become an AMA member but can’t afford the $50 fee to do so.
Donations at the Red Giant level allows us to execute large annual events such as the comScore Case competition, Membership Dinners, and Agency tours in Seattle. It will go towards covering costs such as traveling expenses, professional promotional materials beyond basic fliers, such as large vinyl banners, gifts for our professional judges, awards, and basic event fees such as catering, and equipment rental fees.
Donations at the Supernova level provides expanded opportunities to travel to New Orleans for the AMA national conference where students can compete in many case competitions, learn from well respected and nationally recognized business representatives, and build strong networks with many other marketing peers and professionals. In addition, the Supernova level allows the Student Marketing Association to continuously build a platform for students to gain hands on experience in their marketing interests at Western Washington University, instilling confidence and exercising their skill sets as they approach graduation.
