Who We Are

2018 - 2019 SMA Officers (starting top, left to right): Caprielle Jarvi (Creative Director), Spencer Hert (Co-VP of Finance), Rachel Walsh (Vice-President), Dylan Cole (VP of Membership), Ethan Donovan (VP of Large Events), Cat Armstrong-Soule (Faculty Advisor), Elizabeth Rice (President), Kimber-Lynn Anderson (VP of Promotions), Reumar Sanchez (Co-VP of Finance), Mikaela Kelly (VP of Fundraising), Liberty Dana (VP of Digital Marketing & Web Design)

2017 - 2018 SMA Officers (left to right): Gloria Evstatieva (Co-VP of Promotions), Chloe Callahan (Co-VP of Event Operations), Micah Rubart (Vice President), Lizzie Rice (VP of Digital Marketing), Hayden Cody-Jensen (President), Jaclyn Barhoum (Co-VP of Event Operations), Lance Phetkanya (VP of Membership). Not pictured: Karen Liang and Adri Kozuch (Co-VP of Finance)

We are the Student Marketing Association (SMA). SMA encompasses a group of passionate and driven Western Washington University (WWU) College of Business and Economic (CBE) students who seek to help mentor and motivate fellow students as they progress through their education.

Founded in 2010, SMA continuously strives for success by understanding the needs of their target audience, WWU CBE students, and providing value impacted solutions for them. The SMA Officer team does this through weekly, quarterly and annual events encompassing: business professional speakers, trending marketing tools in the form of workshops, networking events, case competitions, agency and small business tours, internship and job preparedness best practices and much more! We strive to not only provide beneficial knowledge to enhance our member’s marketing toolbox, but to also bring opportunities to get their hands dirty and put their marketing tools to use.

Being a member of the SMA is not just about being a member of a club, it’s about being part of a family, a marketing family, that many can connect with on a personal level, learn from, and develop professional connections with for the rest of their post graduate careers.

The Student Marketing Association’s overarching goal is to teach its members how to apply marketing methods onto themselves and utilize these methods to land their dream jobs. Many don’t realize that the way they speak, what they wear, and everything they do is marketing themselves as their own unique brand.

Through the hard work and dedication of our SMA Officers, members and faculty advisor, who invest their time and energy throughout the entire year, we are able to achieve SMA’s high expectations for success and many progressive goals and visions.    

Help us help others by donating to our efforts and allowing us to strive for greatness! These funds will help us to have access to more guest speakers, create more awareness on and off campus, as well as fund field trips to agencies/companies in the Pacific Northwest, case competitions and conferences throughout the nation.

(2018 Agency Tour at ComScore in Seattle, WA) 

One of our most popular events is an annual case competition for the students at Western Washington University. At this event, students are in teams of 3, given a case to read and present their solution to a panel of judges. Students will have 3 hours to complete their solutions without the use of the internet or outside resources. The winning team is awarded a prize! This year the prizes will be announced the day of the case competition, last year the prizes were Microsoft Surface Pros! The event gives students fantastic high stakes experience in thinking on their feet and demonstrating marketing, strategy, teamwork and presentation skills. The event is an all-day event happening on Saturday, February 23rd. Unfortunately, this year we received some unexpected news from one of our sponsors and we are in need of funds to make this excellent event happen!

(XMC Case Competition) 

(Professor Ed Love speaking to the participants of the Case Comp) 

(The judges collaborating on the winner of the 2018 Case Competition)